About Arch Nemesis

Arch Nemesis Brow Gel is our one-of-a-kind, EXTREME HOLD brow gel built for unstoppable wear. It’s oil-proof, water-resistant, and engineered to outperform anything else on the market. Here’s what makes it different:

  • Island-Proof™ Wear: Truly resistant to water, sweat, humidity, and oil proof for all-day, all-conditions hold.
  • Large Applicator: A wider brush designed to coat more brow hairs in one swipe — perfect for a quick-drying formula.
  • Not Wax-Based: Dries down fully with zero stickiness, and you can draw over it seamlessly with pencils or pens.
  • Clear Finish: Universal, flexible, and made to work with any brow color or style.
  • Vegan + Cruelty-Free: Certified by Leaping Bunny.

Seen ON

Arch Nemesis has been worn, loved, and organically shouted out by some of the internet’s most influential faces.

  • Bretman Rock – recently named it his Product of the Week on his podcast, praising how it keeps his brows lifted even in Hawaiian humidity.

Type of content that performs well

Focused:
Keep Arch Nemesis as the star. Avoid mentioning or featuring other products in your video or caption so your audience stays fully locked in on the brow hold, lift, and performance.

Well-Lit:
Film in natural light or use one strong, clean light source. Bright, even lighting helps the gel’s texture, hold, and finish read clearly on camera.

Close-Up Shots:
Brow content performs best when the camera is close to the face. Viewers want to see the lift, the strand separation, and how clean and controlled the brows look after application.

Short + Snappy:
Aim for content under 30 seconds. Quick, impactful videos maintain viewer retention and highlight the product’s instant results.

Aesthetic or Viral Hook:
Create a visually satisfying moment—show the initial brush-through, the instant lift, or a light durability demo (rubbing the brows or a small water/oil test) to communicate just how strong the hold is.

Honest + Genuine:
Authenticity always connects. If you truly love the product, let that energy show through your expressions and tone—your audience will feel it.

Sample hooks

1. Close-Up Application + Results

Capture tight, aesthetic shots while applying Arch Nemesis, followed by a quick reveal of the finished brow look. You can also demo its durability with a light water or oil test. You can also try rubbing the brows to show that they won't move after application.
Suggested text overlays:

  • “POV: You finally found a brow product for oily skin”
  • “A brow gel that actually lasts”
  • “Brow Gel Final Boss”
  • “I found THE BEST brow gel!”
  • "Brow Gel that actually does what it says"
  • "If nothing holds your brows, try this"
  • "POV: I needed a brow gel that didn't move"

2. Visual Hook
Show off the product’s wear in a way that instantly communicates performance.
Examples include:

  • Pouring a small amount of water or oil over the brows (note: extremely heavy water pressure can break down any product)
  • Showing a brow spoolie that sticks to the brow because the hold is that strong
  • Rubbing brows after application to show wearability.

3. Wear Test or Comparison
Film a side-by-side comparison with a standard potted brow gel (don't specifically mention or show other brand names or logos) or do a real-time wear test against everyday situations—gym, beach, running, work, etc.—to show how much longer Arch Nemesis actually lasts.

high converting content examples