About Spot On
Spot On is our viral, water-resistant faux freckle pen — loved by our customers, creators & celebs. Its different from everything else on the market because:
- Island-Proof™ wear: water, sweat, humidity resistant
- Non-fraying silicone tip: applies crisp dots every time
- Only 7 ingredients the most concentrated water resistant formula
- Natural color payoff and ample time to blend The product isn't fast drying like most freckle products so it allows you time to blend. The color is neutral, never orange, with not white pigment additives or filler ingredients.
- Bold red packaging that wont get lost in your makeup bag
- Vegan + cruelty-free certified by the leaping bunny
Seen ON
Spot On Water-Resistant Faux Freckles have been spotted on some of the internet’s most influential faces — worn, loved, and shouted out organically across social media and press.
Emily Ratajkowski (Emrata) – featured in beauty routines and editorial mentions (Nylon Magazine and The Zoe Report)
Stassi – Shared organically on her GRWM videos
Brooke Schofield – Also Shared organically on her GRWM
Huda Mustafa (Love Island) – sparked sellout moments and viral demand when she was seen wearing the product on the show. (Confirmed)
HOW TO USE
Apply a few small dots to your fingertip — a little goes a long way, as the formula is very pigmented and spreads easily. Tap off any excess on the back of your hand or another finger before applying to your face like a stamp.
You can apply directly to the skin with the applicator, but keep in mind this will create a darker, more intense freckle effect
Type of content that performs well
Focused:
Keep the spotlight on Spot On. Avoid mentioning or showcasing other products in the video or caption—this helps your audience stay locked in on the freckles.
Well-Lit:
Film in natural light or with one strong, clean light source. Bright, flattering lighting helps the product’s texture and payoff read clearly on camera.
Close-Up Shots:
Content that’s closer to the face performs best. Viewers want to see how natural, seamless, and realistic the freckles look on your skin.
Short + Snappy:
Aim for content under 30 seconds. Quick, digestible videos tend to perform better and keep retention high.
Brand Loyalty Moments:
Share why this is the only freckle product you use, why you reach for it again, or how it compares to others you’ve tried. Authentic loyalty stands out—and it converts.
Honest + Genuine:
Audiences instantly pick up on sincerity. If you genuinely love the product, it shows in your tone, facial expressions, and overall energy. Lean into that.
Sample hooks
1. Close-Up Application + Results
- Tight shots of the face while applying Spot On
- A quick reveal of the final look
- Text overlays like:
“POV: You found the best freckle pen”
“I see why this is viral”
“These look REAL”
2. Brand Loyalty Moments
Creators expressing authentic loyalty with scroll-stopping lines such as:
- “The best waterproof freckles”
- “I don’t do ads, but I can’t gatekeep this anymore”
- “This replaces every freckle product I’ve ever tried”
- “I literally keep coming back to this one”
3. Short + Snappy Videos
- Content under 30 seconds consistently outperforms
- Quick application → reveal sequences drive the highest conversions