About GLUSH

Glush is a glowing, lumping blush, thats also water resistant. Its different from everything else on the market because:

Pigment:
Each shade is meticulously balanced to deliver bold, saturated color with a dewy, high-shine, micro-glitter finish.

Glow:
Provides enough luminosity to replace your highlighter—or amplify it for an even glassier look.

Plumping:
Creates a visibly juicy, glass-skin effect that makes cheeks look fresh, dewy, and plump.

Water Resistant:
Designed to stay put through sweat, humidity, and long wear.

Vegan & Cruelty-Free:
Fully certified by Leaping Bunny.

SHADES

Main difference between shades

POSH:
A baby pink tint with a white, glassy glow. Light pigment payoff.

BALMY:
A warm orange shade with a soft yellow radiance that gently warms the complexion. Light pigment payoff.

PLASTIKA:
A vibrant hot pink paired with a shimmery white reflect. High pigment payoff.

GAGA:
A coral-red hue infused with golden shimmer for a effortless sunburnt effect. Medium pigment payoff.

CHERRY:
A true cherry red with a pink reflective sheen. High pigment payoff.

VAMP:
A deep berry-purple blush with pink shimmer. High pigment payoff.

Content tips

Stay Focused:
Keep GLUSH as the hero. Avoid mentioning or featuring other products in your video or caption so viewers stay fully focused on the glow, pigment, and plumping effect.

Well-Lit:
Film in natural light or use one strong, clean light source. Bright, even lighting helps the dewy finish, shimmer, and water-resistant texture show clearly on camera.

Close-Up Shots:
Content performs best when the camera is close to the face. Viewers want to see the glassy glow, juicy plumpness, and true pigment payoff up close.

Short + Snappy:
Aim for under 30 seconds. Quick, punchy videos keep retention high and make the glow immediately eye-catching.

Aesthetic or Viral Hook:
Create a visually satisfying moment—show the glow hitting the light, blend GLUSH on the cheeks, or demo its water resistance. Think glossy, dewy, editorial.

Honest + Genuine:
Authenticity is everything. If you love the product, let it show through your tone, expressions, and energy. Viewers instantly connect with creators who feel real.

Hooks

1. Close-Up Application + Results

Capture tight, aesthetic shots while applying GLUSH, then reveal the full glass-skin glow. Get close enough for viewers to see the dewy sheen, juicy plumping effect, and micro-shimmer. You can also do a light water demo or gently tap/rub the cheeks to show that the glow stays put.

Suggested Text Overlays:

  • “POV: You finally found the glass skin blush”
  • “People don’t believe this is THE glass skin blush”
  • “The blush that makes your skin look wet + juicy”
  • “Glowy, glossy, glassy.”
  • “The glow + pigment combo is unreal”
  • “POV: You needed more than a cream blush—this is gloss for your cheeks”

2. Visual Hook

Show the glass-skin effect in a way that instantly grabs attention. Ideas include:

  • Tilting the face toward the light to reveal the glossy, reflective finish
  • Capturing before/after glow transitions
  • Showing the plump, dewy texture as it melts into the skin
  • Pouring a small amount of water over the cheeks to demonstrate its water resistance