MIND ERASER/Bundles BRIEF

Objective:
Create high-converting content for Meta ads by proving product performance in real-world conditions.

Positioning:
Makeup that survives water, sweat, heat, and time.

Brand Statement:
Marylia Scott Cosmetics is for girls who expect their makeup to survive
anything. Totally #IslandProof

Core Rule:
If it is not tested on camera, it will not convert.

WINNING CONTENT FORMULA

1.Hook (first 3 seconds)

2.Apply product

3.Stress test (water, sweat, etc.)

4.Show result

5.CTA

DELIVERABLES

DO: Show proof, be real, use close-ups,vnatural environments.

DON’T: No testing, heavy filters, overly polished content, or showing other brands logos.

Deliverables: 1-5 videos, 15–30 seconds, multiple hooks, raw + edited, usage for
ads. Use multiple products in a single video to show case #islandproof makeup OR An individual video on mind eraser

Sample hooks

I tried to ruin my makeup on purpose…

This is supposed to be waterproof… let’s test it

If this survives this, I’m sold

No way this actually lasts all day

This is my beach day routine

Makeup that lasts my entire gym workout

POV: The entire routine is ISLAND PROOF

Island Proof Testing:

Water test (sink, shower, pool)

Sweat test (gym or heat)

All-day wear

Sun/heat exposure

SPOT ON (Faux Freckles)

Freckles that don’t wash off.

Show: apply → water test → close-up result.

ARCH NEMESIS (Brow Gel)

Brows that don’t move.

Show: apply → rub/sweat test/oil test/sunscreen → hold result.

GLUSH (Blush)

Glow that lasts all day.

Show: apply → time/heat test/pool →final glow.

MIND ERASER
(Remover)

”Look how fast a full glam comes off”

Show:
removal demo of long-wear makeup.

high converting content examples